A few generations ago, sales people had to rely on networking, telemarketing, cold calls and other old-fashioned techniques to boost their profit. With the influx of the Internet and social media, it has become both a blessing and a bane for sales people. Why? Because those who are not necessarily tech-savvy had to re-orient their knowledge about sales techniques. If you want to reach out to your target market, you naturally need to be where the audience is – and social media is where they exactly are right now.
Meanwhile, those who are already taking advantage of the benefits of the Internet and social media in marketing have to keep up with the competition in order to boost their sales. Here, we will take a look at how you can use social media marketing to generate sales lead – no matter which product or service it is that you are offering to your clients.
How to Maximize the Results of Social Media Marketing
When you have a blog, a website and a flurry of social networking accounts, you can easily maximize its results when generating sales leads. To get you started, here are a few tips on how you can generate sales leads, close sales and increase awareness about your brand through social media marketing:
- Use social media to verify your leads.
The number one medium that you can use to generate sales leads is social networking sites. Basically, what you can do is use social media to obtain more information about your leads, verify your lead and make sure that you are talking to the right individuals while also promoting suitable products. If you have a LinkedIn account, you can use it to get company information. The same venue is what you can use to search for a contact person within the company. Once you have enough information at your disposal, you can decide which next step to take.
- Reach out to your target market through tweets!
With millions of users around the globe, Twitter is an excellent place to market almost any product or service. In fact, businesses use the popular social media site to collect micro-feedback. Unlike lengthy product surveys, Twitter can be used to collect short bits of information but very useful feedback about the marketability, performance or poor showing of a particular brand in the market.
- Attract even more leads through offers on Facebook.
A Facebook page is definitely something that every business should have. Every like on the official Facebook page of a brand translates to potential customers, and leads generated.
- Other tips for using social media marketing to generate sales leads.
You should also know how to engage your e-mail subscribers, and make your sales techniques more efficient by combining your marketing channels. Following-up on leads, finding the best customers through social networking sites, increasing your sales productivity through inbound marketing – there are plenty of other ways that you can use social media marketing to generate sales leads, so familiarize yourself with them.