If sales are down one should consider the products and services that you sell and the pricing model. If you have faith in your offering, then take a good hard look at your sales team and at yourself. The 80/20 principle applies not only in business but also with regards to most companies sales performers. 20% of your sales staff most likely brings in 80% of the revenue.

Make sure the next sales person you hire is an asset rather than a liability.


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